Case Study: KBC Group achieves real-time mobile engagement and feedback at its 3-day managers' conference with Survey Anyplace

KBC Group solicits votes, opinions, answers and feedback from managers at 3-day event

KBC Group, one of Europe’s top banks, needed a customizable, made-for-mobile way to collect votes, opinions and feedback from managers during a 3-day conference. They engaged Survey Anyplace and its mobile survey/quiz platform to provide a single, browser-based URL per respondent so attendees could participate without downloading an app.

Survey Anyplace deployed a built-for-mobile campaign combining polls, quizzes, surveys and mood indicators that organizers could activate, deactivate or modify on the fly and present in real time. The solution allowed KBC to push multiple interactive items throughout the event, achieve rapid attendee uptake, capture immediate feedback, and make session content and decisions instantly actionable.

KBC Group

Sofie Blockx

Corporate Change and Culture Manager