Case Study: Miele achieves real-time competitive insights and higher survey response rates with Survey Anyplace

How Miele’s sales force uses mobile surveys to improve competitive insights

Miele, a manufacturer reliant on vacuum cleaner bag sales, faced slow, costly and low-response paper-based customer surveys that delayed competitive and market insights. To get timely, actionable data for Sales & Marketing planning, Miele turned to mobile surveys from SurveyAnyplace to replace paper and capture in-the-moment customer and competitor intelligence.

Using SurveyAnyplace’s branded, easy-to-build mobile surveys (tablet iPad delivery, auto-submitted responses, plus URL/QR options), Miele quickly persuaded its sales force to collect data in the field. The SurveyAnyplace solution delivered statistically significant customer and competitor insights in under a month, fed automatically into a centralized database, and produced drastically improved response rates, much lower surveying costs, better sales–customer interactions, and a more modern brand impression.

Miele

Cees Manneke

E-Commerce Manager