Case Study: Boot Camp Digital achieves 10–20% email conversions and boosts online lead generation with Survey Anyplace

How Boot Camp Digital uses a Quiz Funnel to Generate Online Leads

Boot Camp Digital, led by CEO Krista Neher, needed a more engaging lead-generation approach after traditional info products became oversaturated. To stand out they created a Digital IQ quiz funnel built with Survey Anyplace, using the quiz to assess visitors’ digital marketing skill levels and tailor follow-up offers that better match each prospect’s needs.

Using Survey Anyplace’s quiz functionality (outcomes, star/emoji ratings and Zapier support) Boot Camp Digital segments respondents into different campaigns in Infusionsoft, makes email optional while offering a report and discount, and routes high- and low-scoring users to appropriate training products. The program delivers about a 10–20% conversion rate to email addresses, produces monthly customer conversions via coupon codes, and—while setup required a time investment—Survey Anyplace’s flexibility enabled the targeted, measurable funnel they needed.

Boot Camp Digital

Krista Neher

Chief Executive Officer