Case Study: Astra Sweets achieves instant brand community growth and 97% email capture with Survey Anyplace

How Astra Sweets Jump Started a Brand Community

Astra Sweets wanted to jump-start a brand community for its Frisia Mini Marshmallows and capture authentic, in-the-moment customer feedback and contact permissions. To do this they partnered with Survey Anyplace, using its mobile survey platform to drive on-pack engagement via a QR code and short branded questionnaire.

Using Survey Anyplace, Astra Sweets published a four-question, photo-enabled mobile survey, had a unique QR code/URL printed on stickers applied to 17,000 packs, and offered a prize incentive. The campaign delivered a 2.2% response rate, with 97% of respondents leaving an email address and 10% uploading photos, yielding qualitative insights (packaging improvements, new product ideas), immediate follow-up opportunities and a growing community of engaged customers.

Astra Sweets

Eline Van Muilwijk

Marketing Manager