Case Study: British Petroleum achieves higher-quality, real-time CEO feedback with Survey Anyplace

BP uses mobile surveys to get higher-quality audience feedback from CEOs

British Petroleum needed a fast, unobtrusive way to gather high-quality feedback from CEOs attending an exclusive forum. Working with IT rental partner A&T, BP used Survey Anyplace mobile surveys loaded onto four stand-mounted iPads so senior attendees could quickly and naturally record their impressions after each workshop.

Survey Anyplace’s template-based tool let organizers build and modify surveys in minutes and automatically uploaded responses for instant access. The solution delivered higher-quality, real-time feedback than delayed email surveys, removed manual data entry, and enabled event teams to adjust the current program and plan improvements for future events—while remaining affordable and easy for attendees to use.

British Petroleum