Case Study: Ziff Davis Enterprise achieves richer mobile reader insights with Survey Analytics' SurveySwipe

Ziff Davis Enterprise - Customer Case Study

Ziff Davis Enterprise, publisher of eWEEK and other IT-focused media reaching over 5.5 million enterprise decision-makers, faced declining online survey response rates but needed timely, actionable customer insight to keep content relevant for its readers.

They implemented Survey Analytics’ SurveySwipe mobile app—an incentivized, cross‑platform survey solution that lets users earn redeemable points for answering short surveys. This mobile approach delivered richer subscriber feedback, enabling eWEEK to refine and personalize content, boost engagement, and continue using mobile as a core research channel.

Ziff Davis Enterprise

Guy Currier

Executive Director of Research, Ziff Davis Enterprise