Case Study: Safeway achieves better customer insights and satisfaction with Survey Analytics

Safeway.com Survey Analytics Helps Online Grocery Store Ring Up Customer Satisfaction

Safeway, the online grocery store, needed a simpler way to collect and analyze customer feedback for its home delivery service. Its Customer Insight Manager, Preeti Nathan, evaluated several survey tools and chose Survey Analytics because it offered advanced capabilities like Conjoint Analysis without being too complex or requiring heavy integration.

Survey Analytics helped Safeway automate data collection and reporting, making surveys easier to create and tabulate while delivering real-time insights on key customer touchpoints, open-ended feedback, and satisfaction trends. The process was reduced from a complex workflow to just days, improving business intelligence and giving Safeway more time to focus on customer responses and better insights.

Safeway

Preeti Nathan

Director, Customer Insights