Case Study: Roku achieves 90% more data capture and 5x survey volume with Survey Analytics

Roku - Customer Case Study

Roku, the market leader in TV streaming devices, needed a more powerful way to gather customer insights—ongoing satisfaction metrics, fast-turnaround custom surveys, and the ability to run complex programming and analyses (branching, skip logic, conjoint, etc.). Existing tools limited the volume and depth of feedback Roku could collect and act upon.

By adopting SurveyAnalytics’ enterprise research platform, Roku began fielding five times as many surveys and tracked 90% more information than before, enabling richer audience segmentation and in-depth usage and psychological profiles. Those insights directly informed product changes (e.g., a Newscaster channel and USB transfer capabilities) and cut research costs—saving thousands by running complex analyses like conjoint in-house.

Roku

Lisa London

Research Manager, Roku, Inc