Case Study: Beverage World achieves real-time retail intelligence and a competitive edge with Survey Analytics' SurveyPocket

How A Major Beverage Distributor Leveraged Mobile Technology to Gain a Competitive Edge

An international beverage manufacturer, marketer, and distributor relied on paper-and-pencil surveys for in-store data collection, which was slow and limited the detail and timeliness of competitive and merchandising intelligence reaching decision-makers.

They adopted Survey Analytics' SurveyPocket mobile app with native barcode scanning linked to UPCs and a proprietary product database, enabling reps to capture barcode scans, photos, videos, and survey responses on smartphones and tablets. Data syncs securely to a central system in near real-time, giving the distributor faster, richer retail intelligence and a measurable competitive edge.

Beverage World