Case Study: Cedar Fair modernizes in-park surveys and eliminates manual monthly reporting with Survey Analytics

Cedar Fair - Customer Case Study

Cedar Fair Entertainment Company, a regional amusement-park operator, relied on paper-and-clipboard surveys and manual reporting: Market Research Manager Mike Iott was producing 12 monthly reports by hand, even as each park collected tens of thousands of in-park survey interviews a year and captured emails and consent for post-visit surveys. The manual process was time-consuming and resisted the modern reporting needs of a new executive team.

Cedar Fair moved to iPad data collection using Survey Analytics’ SurveyPocket tablet app, running short in-park interviews, capturing emails, and sending post-visit online surveys. The switch simplified data collection, reduced guest intimidation, eliminated hand-created monthly reports through dashboard access per park, enabled self-service cross-tabs, and drew positive feedback from park marketing directors.

Cedar Fair

Mike Iott

Market Research Manager, Cedar Fair