Case Study: CareerBuilder boosts applicant insights and grows intelligence revenue 75% with Survey Analytics

CareerBuilder - Customer Case Study

Personified, a division of CareerBuilder, is a talent-focused business intelligence and consulting firm that helps employers understand job seekers and employees. They needed a scalable way to benchmark and measure the applicant experience—covering talent demographics, brand interaction, recruitment process efficiency, advertising effectiveness, and recruiter impact—across campaigns, time and markets in near real time.

Partnering with Survey Analytics, they launched the Applicant Experience Surveys that automatically contact applicants within 24 hours and again after a month, feeding nightly, real-time results into a customer portal for unbiased feedback and campaign benchmarking. The program produced 1.7 million completed surveys, served over 3,500 client organizations, rolled out in 10 countries and multiple languages, drove a 75% increase in Personified’s intelligence revenue, and established the firm as a market leader.

CareerBuilder

Sanja Licina

Research and Methodology Manager