Case Study: Volkswagen improves app user experience with Survalyzer

Volkswagen scales UX insights across 30+ languages with Survalyzer

Volkswagen Deutschland sought to improve the user experience (UX) of its mobile app by making it more supportive for users. To achieve this, the customer needed a method to gather continuous and relevant feedback. They turned to the vendor Survalyzer and utilized its Survalyzer Expert and Community Extension products to address this challenge.

Survalyzer implemented a solution featuring contextual, logic-based, and multilingual surveys triggered at key moments within the app. This approach ensured feedback was collected at the right time and in the user's preferred language, increasing relevance and response rates. As a result, the Survalyzer-powered UX Score became a key performance indicator for Volkswagen. The team now uses these insights on an almost daily basis to actively influence strategic feature and design decisions for the app.

Volkswagen