Case Study: ÖAMTC increases survey participation and data quality with Survalyzer

ÖAMTC boosts survey participation for 10 years with Survalyzer

ÖAMTC, Austria's largest mobility club, needed to gather reliable and representative insights from its members on complex topics like road safety and the future of mobility. Their challenge was to significantly increase survey participation on these non-transactional topics while also ensuring the highest data quality through clear and concise question design. To overcome this, they turned to the vendor Survalyzer and its Survalyzer Expert platform along with the Community Extension.

Survalyzer implemented a solution focused on smart survey design and member engagement. This included using interactive question formats and managing targeted incentive campaigns with prizes to boost participation. The platform's built-in quality controls, like instant alerts for unanswered questions and automatic checks for duplicate responses, ensured clean and accurate data. As a result, ÖAMTC's long-running AM.PULS project has successfully collected valuable member feedback for over a decade, providing the trustworthy insights needed for strategic decision-making.

ÖAMTC