Case Study: University of North Carolina improves early-career recruiting with Survale

University of North Carolina improves early-career recruiting with Survale, lifting quality of hire to 52

The University of North Carolina partnered with Survale to gain structured feedback across its extensive early-career recruiting funnel. The challenge was to move beyond manual tracking and understand which programs, events, and universities were truly effective at attracting and retaining top talent, rather than relying on tradition.

Survale implemented its automated feedback platform to survey candidates, recruiters, and hiring managers at every touchpoint, from career fairs to onboarding and first-year milestones. This provided the university with data-driven analytics on program performance and quality of hire. As a result, UNC could see that its career fair at UNC Chapel Hill achieved an NPS of 48 and that its recruiting processes were correlated with a quality of hire score of 52, enabling them to optimize investments and improve outcomes based on concrete data.

University of North Carolina