Case Study: Craft Brew Alliance boosts candidate experience and revenue with Survale

Candidate Experience Translates into Revenue for Craft Brew Alliance

Craft Brew Alliance (CBA), a major craft brewing company, faced the challenge of competing for talent against larger, well-known brands in their region while also seeking to quantify the value and impact of their recruiting efforts. They turned to the vendor Survale and implemented its "Always On" Workforce Analytics Platform to gather continuous feedback throughout the candidate journey and gain data-driven insights.

Survale's solution provided automated surveys at key stages, from the career site visit to post-interview feedback. This allowed CBA to measure candidate experience, employer brand perception, and even identify a direct revenue impact, as nearly 75% of applicants purchased their beer during the application process. The data from Survale enabled CBA to refine their strategies, improve hiring manager performance, and prove the value of their recruiting to secure internal investment, ultimately helping them become a top employer of choice.

Craft Brew Alliance

Andy Edmundson

Senior Manager of Talent Acquisition