Case Study: ClickUp achieves 85% blog traffic growth with SurferSEO

SurferSEO Helps ClickUp Publish 150+ Articles And Achieve Blog Traffic Growth of 85% in 12 Months

ClickUp, a productivity software company, sought to improve its blog's performance despite facing established competitors with greater SEO authority. Their challenge was to optimize over 500 existing articles and scale content creation efficiently. Their previous content tool provided only surface-level recommendations, forcing the team to rely on inefficient manual analysis. They turned to the vendor Surfer and its SEO tools to find a more powerful and data-driven solution.

By implementing Surfer's suite of tools, including the Content Editor, Audit tool, and Chrome extension, ClickUp gained actionable data and streamlined its content operations. The solution provided deep SERP insights, facilitated alignment between SEO and writing teams, and was used throughout the entire content lifecycle from planning to maintenance. As a result, ClickUp published over 150 new articles, completed 130 optimizations, and achieved an 85% growth in organic, non-branded blog traffic within 12 months. Surfer was instrumental in delivering these results.

ClickUp

Adele Payant

SEO Specialist