Case Study: Pictory Streamlines SEO Content Production with Surfer

How Video Tool Pictory Streamlines SEO Content Production

Pictory, a video editing platform, faced significant challenges in scaling its SEO content production. Their marketing team lacked deep SEO expertise, and their workflow was fragmented across multiple, non-integrated tools. This inefficiency was a major obstacle to their goal of publishing up to three blog posts per day. They needed an all-in-one solution to streamline their process without requiring their writers to become SEO experts.

By implementing Surfer's all-in-one platform, including its Keyword Research, Content Editor, and AI writing features, Pictory found a user-friendly solution that integrated seamlessly into their workflow. This allowed their writers to produce SEO-optimized content efficiently. As a result, Pictory dramatically increased its content output from just 2 articles per month to approximately 10 blog posts per week, all without needing to hire SEO specialists.

Pictory

Pete Bennet

Head of Growth