Case Study: Vendredi improves multichannel marketing collaboration and saves 116 hours a month with Surfe

Vendredi - Customer Case Study

Vendredi, a French employee engagement platform based in Paris, needed a better way to run multichannel outreach to a small but highly targeted audience of CSR and welfare managers. Its teams struggled to track prospect interactions across channels, avoid duplicate messaging, and keep sales and marketing aligned without time-consuming manual data entry.

Surfe helped Vendredi implement a smoother workflow by synchronizing social conversations with the CRM, logging all prospect activity, and adding custom fields to keep key context visible to the whole team. With Surfe, Vendredi said tool implementation became seamless and easy, saved the team of 11 about 116 hours per month, and supported a 60–70% conversion rate through better personalization and coordination.

Vendredi

Robin Iss

Head of Growth