Case Study: Spendesk achieves accurate, standardized CRM data with Surfe

Spendesk - Customer Case Study

Spendesk, a French spend management software company headquartered in Paris, needed a scalable way to support its growing sales team, keep Salesforce data organized, and make prospecting on business social networks easier. After using an in-house tool that required maintenance and created bottlenecks, the team turned to Surfe and its CRM Chrome Extension to connect business socials with Salesforce.

With Surfe, Spendesk streamlined lead sourcing, mapped custom fields in Salesforce, and made it easy for BDRs to add contacts to the CRM with one click while keeping data accurate and standardized. The results included 2.5 hours saved per week per BDR, more than 10,500 leads added to Salesforce in one click, and 100% data accuracy, while also giving Spendesk a flexible solution that could scale with the team.

Spendesk

Axel Boye

Growth Operations Manager