Case Study: Qualifio saves 105+ hours and boosts CRM efficiency with Surfe

Qualifio - Customer Case Study

Qualifio is a Belgian interactive SaaS marketing platform that helps teams create quizzes, polls, contests, surveys, and other branded campaigns. As the company expanded across six countries, its sales team needed a better way to capture prospect details from business socials into HubSpot, especially language spoken and other key CRM fields, without wasting time on manual entry.

Surfe solved this by bringing HubSpot into the social selling workflow with a CRM overlay, one-click sync, custom field editing, and automatic conversation logging directly from business socials. Qualifio’s reps could add or auto-fill prospect data and sync it instantly to the CRM, reducing friction and helping the team stay organized. The results included more than 105 hours saved per month, about 5,000 clicks eliminated, better database segmentation, and more qualified leads in HubSpot, which supported increased sales.

Qualifio

Antoine Le Sage

Head of Sales