Case Study: MoovingON boosts outreach efficiency and personalization with Surfe

MoovingON - Customer Case Study

MoovingON, a solutions company providing around-the-clock NOC, SRE, and DevOps support for SaaS companies, wanted to scale its outreach while keeping communications highly personalized. Its SDR team relied heavily on business social platforms for prospecting, but manually logging conversations, contacts, and deal information in Pipedrive was time-consuming and created risk of workflow clutter and data entry errors. Surfe helped MoovingON streamline this process with its CRM sync and contact/deal capture functionality.

By implementing Surfe, MoovingON automatically backed social conversations into Pipedrive, created contacts and deals in one click, and highlighted existing CRM contacts to avoid duplicate outreach. The result was 118+ hours saved each month on manual data entry, 1,860+ conversations synced with Pipedrive, and 90+ deals updated directly from business socials, while improving data accuracy, sales efficiency, and team alignment.

MoovingON

Asaf Matyas

Vice President of Sales and Marketing