Case Study: FrenchFounders saves 33 hours a month with Surfe

FrenchFounders - Customer Case Study

FrenchFounders, an innovative business club for French-speaking decision makers, needed a faster way for its sales team to prospect on the business social’s lead list builder while keeping Salesforce up to date. The team was losing time switching between tools, checking whether prospects were already in the CRM, and avoiding duplicate outreach, so it turned to Surfe to connect its prospecting workflow with Salesforce.

With Surfe’s CRM Chrome Extension, FrenchFounders could view contact details directly on social profiles, add leads to Salesforce, enrich contacts, and instantly see which prospects were already in the CRM. Surfe also highlighted existing CRM contacts and ownership directly in the platform, helping the team work more efficiently and support its ABM approach. The result was a reported saving of 33 hours per month on tab switching, plus 10,400+ leads added and 1,300+ company profiles viewed directly from the business social.

FrenchFounders

Alexandre Bejaoui

Business Operations