Case Study: Batch reduces prospecting time by two-thirds with Surfe

Batch - Customer Case Study

Batch is a mobile-first customer engagement platform based in Paris and Lyon, France, that wanted to shift from heavy automation to a more personalized account-based marketing (ABM) approach. As the team adopted Salesloft and relied more on business socials and Salesforce, SDRs and BDRs were spending too much time on manual data entry, copying information between tools, and building prospect cadences.

Surfe helped Batch bridge business socials, Salesloft, and Salesforce with a CRM overlay and one-click syncing of contacts and conversations. With Surfe, Batch cut prospecting time by two-thirds, reduced the time to add a contact to Salesloft from 15 minutes to 5 minutes, and saved 2 to 3 hours per week on deal follow-up, while keeping CRM data clean and up to date.

Batch

Axel Debreilly

Business Operations Manager