Case Study: AB Tasty achieves transparent, accurate CRM data with Surfe

AB Tasty - Customer Case Study

AB Tasty, a global provider of customer experience optimization software based in Paris, wanted to improve how its sales team handled CRM data. Before using Surfe, its in-house social-to-Salesforce tool was not dynamic enough, and reps had to manually manage contact qualification, data entry, and conversation logging, which led to messy records and extra admin work.

With Surfe, AB Tasty could add prospects to Salesforce as leads or contacts directly from the social interface, enrich missing information, and sync conversations in one click. Surfe helped the team keep CRM data 100% accurate, add 3,550+ leads to Salesforce, and save 155+ hours per month, while also improving transparency and reducing manual work for sales reps and managers.

AB Tasty

Alisha Woodward

Contract Research Organization Specialist