Case Study: Nextiva achieves a 37% conversion lift with Surface Labs

How Nextiva Boosted Conversions by 37% with Surface Labs

Nextiva, a leading cloud communications and collaboration platform, was facing low conversion rates and an influx of unqualified leads from its PPC landing pages. Their marketing efforts were hampered by fragmented tools and delayed follow-ups. To solve these lead management challenges, Nextiva turned to Surface Labs for its AI-driven inbound lead conversion platform.

Surface Labs implemented its solution with high-converting multi-step forms, intelligent lead scoring, and automated engagement workflows. This strategy delivered significant results for Nextiva, including a 70% increase in emails collected and a 37% lift in conversions. Surface Labs also enabled Nextiva to track user interactions across more than 30 landing pages, providing critical analytics to further optimize their marketing efforts.

Nextiva