Case Study: Kintsugi Prevents Fake Leads and Cleans Up Inbound Sales with Surface Labs

How Kintsugi Prevented Fake Leads from Spamming their Sales Calendar

Kintsugi, a fast-growing company that automates sales tax software, was experiencing significant challenges with spam and fake leads overwhelming their sales team through their demo booking system. This inbound chaos threatened to slow their rapid scaling. They evaluated several vendors but could not find one that addressed the root cause of filtering and qualifying leads intelligently until they implemented Surface Labs.

The solution from Surface Labs provided intelligent forms, real-time enrichment, and automated filtering to power Kintsugi's entire inbound funnel. This eliminated spam bookings, enriched lead data for faster routing, and captured partial submissions. The results were a dramatically cleaner pipeline, allowing the sales team to focus on high-quality leads. Surface Labs helped Kintsugi achieve a significant conversion lift through A/B testing, which was critical for their continued growth.

Kintsugi

Pujun

Chief Executive Officer