Case Study: FlyDragon Consulting frees time for social media growth and boosts search rankings with SurePayroll

FlyDragon Consulting - Customer Case Study

FlyDragon Consulting, a virtual bookkeeping and AccountEdge specialist led by JoAnn Ortiz, struggled to grow beyond a small-budget local practice because managing client payroll consumed too much of her time. To scale marketing without changing operations, FlyDragon adopted a white‑label online payroll service powered by SurePayroll to handle payroll and tax tasks for its clients.

By reselling SurePayroll, almost half of FlyDragon’s clients moved to the more affordable, integrated payroll solution, freeing JoAnn to focus on social media marketing. SurePayroll kept payroll running smoothly so clients saw no lapse in service, JoAnn reclaimed time (now spending roughly an hour a day on Yahoo! Answers and Twitter), web traffic rose and search rankings improved—FlyDragon even achieved the #1 search result for its name—demonstrating clear operational and marketing gains from the SurePayroll solution.

FlyDragon Consulting

JoAnn Ortiz

Founder