Case Study: Handy Living achieves faster product development and sales growth with Surefront

Surefront’s PLM helped the Handy Living team reduce the average new product development cycle from 6-12 months to 3 months per product

Handy Living, a leading home furnishings brand, faced significant challenges managing its extensive product catalog and meeting the complex data requirements of major retailers and ecommerce platforms. The manual process of setting up products was extremely time-consuming, taking 60-90 minutes per product per retailer, and its lengthy 6-12 month product development cycle was bogged down by inefficient communication. To address this, Handy Living adopted Surefront's unified PLM, PIM, and CRM platform to drive a digital transformation.

By implementing Surefront, the company streamlined its operations. The PIM solution automated product setup, allowing hundreds of products to be listed in minutes instead of hours. The PLM module centralized collaboration with suppliers, providing transparency and reducing the new product development cycle to just 3 months. This resulted in a 50-75% acceleration in time-to-market, the elimination of over 450 hours of manual input monthly, and a 98% reduction in the time to resolve customer inquiries, ultimately accelerating sales and revenue growth for Handy Living.

Handy Living