Case Study: Handy Living achieves faster product development with Surefront

Handy Living cuts new product development from 6-12 months to 3 months with Surefront

Handy Living, a leading home furnishings brand, faced significant challenges in managing its extensive product catalog and lengthy development cycles. The company struggled with manual data entry for retail partners and a slow, opaque product development process that took 6-12 months per product. To digitally transform these operations, Handy Living adopted Surefront's unified Product Lifecycle Management (PLM), Product Information Management (PIM), and Customer Relationship Management (CRM) platform.

By implementing Surefront, the company centralized its product data and streamlined collaboration with suppliers. This solution automated the setup of products for retail and ecommerce partners and provided full transparency into development milestones. As a result, Handy Living slashed its new product development cycle from 6-12 months to just 3 months and eliminated over 450 hours of manual input per month. Surefront also enabled a 98% reduction in the time to resolve custom inquiries, leading to faster time-to-market and increased sales opportunities.

Handy Living