Case Study: BaubleBar doubles speed to market with Surefront

Baublebar doubles speed to market with Surefront, cutting product development from 6 weeks to 3

BaubleBar, a New York-based jewelry and accessories brand, faced significant challenges scaling its product development to meet rapid growth. Relying on emails, spreadsheets, and a disjointed ERP system caused delays, taking up to six weeks to launch new products. The company needed a centralized, collaborative solution to manage its extensive catalog of over 50,000 SKUs and improve communication with manufacturing partners. To address this, BaubleBar chose to implement the unified PLM, CRM, and PIM platform from Surefront.

By adopting Surefront, BaubleBar created a single source of truth for its entire product catalog and streamlined its development workflow. The solution enabled quick product searches, automated data entry, and generated quotes and line sheets in minutes. The results were substantial: Surefront helped BaubleBar slash its product development cycle from six weeks down to just three, dramatically increasing its speed to market and freeing teams from administrative tasks to focus on strategic growth.

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