Case Study: TimberTech boosts sample orders and dealer connections with Surefoot

TimberTech boosts mobile sample kit orders with Surefoot

TimberTech, a premium composite decking brand, faced the challenge of converting its highly-researched, inspiration-rich website traffic into meaningful actions. Since the brand does not sell directly online, its goal was to guide serious buyers to order free sample kits, request source books, or connect with qualified dealers, rather than relying on pushy lead-generation tactics. They partnered with Surefoot for conversion rate optimization and lead generation services to address this.

Surefoot implemented a subtle, dismissible "Starter Kit" toaster on key pages, making the next step obvious for visitors. This small nudge, carefully tested for timing, resulted in a statistically significant lift in free sample orders, with a particularly dramatic increase on mobile. The solution worked so well that a follow-up was added to spread demand across product colors. Ultimately, Surefoot helped build a testing practice that TimberTech now runs confidently in-house.

TimberTech