Case Study: Peak Design boosts AOV by 17% and cuts shipping costs with Surefoot

Peak Design lifts AOV 17% and saves hundreds of thousands with Surefoot

Peak Design, an e-commerce brand selling outdoor and travel gear, was losing a significant amount of money by offering free shipping in the US but was unsure how to address the issue without risking conversion. They enlisted the data analysis and conversion rate optimization services of Surefoot to diagnose the problem and find a solution.

Surefoot analyzed Peak Design's data and determined the largest losses were domestic. They implemented and tested a new $99 free shipping threshold. This change resulted in a 17% increase in average order value and recovered hundreds of thousands of dollars in annual shipping costs for Peak Design, all without a negative impact on net revenue.

Peak Design