Case Study: LovelySkin validates a redesign before launch with Surefoot

LovelySkin lifts conversion rate 38.7% and AOV 20% with Surefoot

LovelySkin, the largest dermatologist-owned beauty retailer, partnered with their long-term CRO vendor Surefoot to validate a major site redesign before launch. The in-house design team had a strong vision but needed an outside lens to identify potential blind spots and gather evidence to secure stakeholder confidence for the high-stakes update.

Surefoot implemented a solution combining three rounds of 1:1 user interviews on high-fidelity prototypes with ten targeted A/B tests on the highest-risk new functionality. This pre-launch validation provided a clear evidence trail for every decision. The result was a successful redesign that launched with no performance dip, achieving a 38.7% lift in conversion rate and a 20% increase in average order value (AOV).

LovelySkin