Case Study: Fracture doubles mobile transactions with Surefoot

Fracture doubles mobile transactions with Surefoot

Fracture, an e-commerce company that prints photos directly onto glass, faced the challenge of converting first-time mobile visitors who were unfamiliar with its product. Their mobile homepage buried the value proposition and asked users to comprehend a new product while also navigating the site. Surefoot provided conversion rate optimization and user research services to address this.

Surefoot redesigned the mobile homepage to teach visitors first and sell second. The solution involved pulling key information above the fold, clarifying the product offering, and adding clear calls-to-action. This approach resulted in double the mobile homepage transactions, along with significant increases in photo uploads and add-to-carts.

Fracture