Case Study: BioLite reduces Shopify checkout drop-off with Surefoot

Biolite lifts transactions 18% with Surefoot

Biolite, an outdoor and travel gear brand, faced a significant challenge with customer drop-off in their Shopify checkout process, specifically between the shipping address and shipping method steps. Limited by Shopify's native customization options, their team was unable to test or fix this leak on their own, so they enlisted the conversion rate optimization services of Surefoot.

Surefoot diagnosed the issue as one of customer trust and redesigned the checkout step by grouping contact fields with explanatory text. They implemented this change with a safe, toggleable test variant. This solution from Surefoot reduced checkout drop-off by 14%, increased overall transactions by 18%, and significantly improved email capture, adding hundreds of thousands in projected annual net revenue for Biolite.

Biolite