Case Study: WMGB Home Improvement achieves 400% lead growth with Surefire Local

WMGB Home Improvement - Customer Case Study

WMGB Home Improvement, a leading home improvement company serving West Michigan, was looking for a strategic marketing partner after struggling with an inefficient, underperforming website and a slow-moving agency. The company wanted to modernize its digital presence, improve organic traffic, establish performance benchmarks, and consolidate website activities into one system. Surefire Local provided its marketing cloud solutions, including website, content, analytics, lead management, and Google AdWords services.

Surefire Local redesigned and launched a new SEO-friendly website, migrated WMGB’s digital marketing programs into a single platform, and integrated the site with the company’s CRM for better ROI tracking. As a result, WMGB saw a 400% increase in lead flow, a 40% increase in organic traffic, and simpler marketing operations with a single login and consolidated reporting. Surefire Local also helped WMGB establish clear performance benchmarks for ongoing improvement.

WMGB Home Improvement

Greg Cowan

Owner