Case Study: Hinkle Roofing Achieves 30% Lead Growth with Surefire Local

Hinkle Roofing - Customer Case Study

Hinkle Roofing, a long-established commercial and residential roofing company in Birmingham, AL, was working with an outdated, underperforming website and an in-house PPC campaign that was delivering limited results. To improve digital advertising performance while keeping costs under control, they partnered with Surefire Local and its Marketing Cloud solutions.

Surefire Local implemented a consolidated marketing system that included website updates, Google AdWords, analytics, lead management, reputation, directories, social, and content tools, along with ongoing optimization and bi-weekly coaching. The result was a 30% increase in leads in the first quarter, a 10% increase in organic traffic, clearer performance benchmarks, and a simpler, more effective marketing process for Hinkle Roofing.

Hinkle Roofing

Bob Baker

Owner