Case Study: Budget Blinds achieves 10% network lead growth with Surefire Local

Budget Blinds - Customer Case Study

Budget Blinds, one of the largest window coverings franchise companies in the U.S., was looking to improve its Facebook advertising results, establish performance benchmarks, and build a more effective reputation management process across its network. In January 2017, Budget Blinds partnered with Surefire Local and began using its Marketing Cloud services, including analytics, lead management, social, directories, reputation, website, content, and Google AdWords support.

Surefire Local implemented continuous Facebook ad optimization, detailed reporting, and a location-level reputation management workflow for Budget Blinds. The results included a 10% increase in network-wide lead growth from Q4 2016 to Q1 2017, 400% lead growth for Budget Blinds of Central Tampa and Poulsbo, and an 86.9% decrease in lead cost for Budget Blinds of Poulsbo. Surefire Local also achieved a 100% success rate on 24-hour review response times and helped drive more reviews through custom landing pages.

Budget Blinds