Case Study: Topmate achieves multi-channel, scalable notifications with SuprSend

TopMate cuts engineering dependency by 90% with SuprSend

Topmate, an education marketplace platform, faced significant challenges with its initial notification system built on SendGrid. It was limited to email, lacked observability, and required constant engineering effort for any changes. As the platform grew, scaling multi-channel alerts, broadcasts, and branded campaigns for its thousands of creators became unsustainable. This led Topmate to seek a new solution, ultimately partnering with notification infrastructure vendor SuprSend.

By implementing SuprSend's API-first platform, Topmate centralized its notifications across channels like email and WhatsApp. The solution handled workflows, templates, and analytics, empowering creators to launch automated, branded engagement campaigns directly within Topmate's platform. This integration cut Topmate's engineering dependency by 90% and introduced a powerful multi-channel campaign capability. The results were substantial, with some creators achieving six-figure earnings from the automated campaigns, which drove higher engagement and platform satisfaction.

TopMate