Case Study: Freightify Achieves a 30% Boost in Quote Win Ratio with SuprSend

How Freightify Helped Freight Forwarders Achieve a 30% Boost in Quote Win Ratio Using SuprSend

Freightify, a B2B2C platform that digitalizes freight forwarders, faced a challenge in managing personalized notifications for its diverse customer base. Their initial system required excessive developer time to create and maintain customized, brand-specific communications for each freight forwarder, leading to low engagement rates. They partnered with SuprSend to overhaul their notification infrastructure.

SuprSend implemented a multi-tenant notification platform featuring per-tenant template customization, dynamic branding via API, and streamlined provider management. This solution saved Freightify over 600 developer hours, boosted notification engagement by 300%, and ultimately led to a 30% increase in their customers' quote-win ratio.

Freightify

Swaminathan Natarajan

Chief Product Officer