Case Study: Delightree achieves 2X engagement and 27% higher app retention with SuprSend

How Delightree Increased Engagement Rates Across Franchise Owners and Frontline Workers by 2X Using SuprSend

Delightree, a B2B franchise tech company, faced a significant challenge with its resource-intensive, in-house notification system. The setup was difficult to manage and provided the product team with little visibility, making it hard to track logs and ensure design consistency. This hampered their communication with franchise owners and frontline workers.

By implementing SuprSend’s multi-tenant notification platform, Delightree streamlined its entire communication system. The solution provided an intuitive dashboard for easy template management and customization, along with complete analytical visibility. Using SuprSend, Delightree achieved a 2x increase in engagement rates and a 27% increase in app user retention, all while freeing up valuable engineering resources.

Delightree

Madhulika Mukherjee

Co-Founder & CTO