Case Study: CrazyGames boosts player engagement and developer retention with SuprSend

CrazyGames launches notifications in hours with SuprSend

CrazyGames, a gaming platform with over 45 million monthly users, faced a rigid and engineering-heavy in-house notification system. Every change took weeks, and a marketing tool they tried failed to handle real-time data and advanced segmentation, limiting their ability to personalize communications and run omnichannel campaigns.

By implementing SuprSend's notification platform with its database connector, CrazyGames empowered its product team to create dynamic, real-time user lists and personalized campaigns without engineering support. The solution resulted in the ability to launch new notifications in hours instead of weeks, leading to improved player reactivation and engagement, and a massive increase in developer participation for events.

CrazyGames