Case Study: TriLink BioTechnologies doubles PPC conversions with Supreme Optimization

TriLink BioTechnologies doubles PPC lead acquisitions with Supreme Optimization

TriLink BioTechnologies, a CDMO specializing in nucleic acid and mRNA solutions, faced a significant challenge when their digital advertising budget was reduced at the end of 2023. This budget cut directly led to a decline in PPC lead acquisitions, which was a major concern as their website is a primary source for qualified leads. Supreme Optimization was engaged to manage their Google Ads and LinkedIn Ads campaigns to address this issue.

Supreme Optimization implemented a strategy focused on customer-centric ads and full-funnel LinkedIn campaigns to nurture prospects. They also employed specialized bidding strategies on Google Ads to target high-value conversions. As a result, TriLink doubled their monthly Google Ad conversions and reduced their LinkedIn cost per lead by 47%. This performance, including $245K in tracked revenue from new Google Ads leads in a single month, demonstrated such clear ROI that TriLink's leadership restored the original marketing budget.

TriLink BioTechnologies