Case Study: Promega boosts lead generation by 300% with Supreme Optimization

Promega boosts lead generation 300% and cuts conversion costs 50% with Supreme Optimization

Promega, a leader in cell and molecular biology, needed to improve its digital advertising reach across multiple networks without managing efforts in-house. Their previous agency lacked strategic initiative, so they partnered with Supreme Optimization for Google Ads and LinkedIn Advertising services to increase sales-qualified leads.

Supreme Optimization implemented a dual-funnel strategy, using LinkedIn for top-funnel content like webinars and Google Ads for bottom-funnel lead generation. This approach doubled the ad click-through rate and reduced the cost per conversion by 50%. The results included a 300% increase in lead generation and a 50% lower cost-per-click than the industry average, delivering high-quality leads for a significantly lower investment.

Promega