Case Study: Nestlé Health Science improves donor recruitment with Supreme Optimization

Nestle Health Science reduces cost per eligible applicant by 31% with Supreme Optimization

Nestlé Health Science's GoodNature program, which collects stool donations for microbiome therapeutics R&D, partnered with Supreme Optimization to improve its donor recruitment capabilities. The challenge was to expand recruitment by clarifying the donor candidate experience on their website, introducing new advertising channels, and building efficiencies into their donor engagement process within Salesforce.

Supreme Optimization implemented a solution focusing on Meta and Google Ads, SEO, UX design, and optimizing Salesforce Health Cloud workflows. This resulted in a 31% decrease in cost per eligible applicant, an 18x increase in organic traffic versus competitors, and a 20% reduction in ineligible applicants. These improvements gave GoodNature a more diversified and cost-effective recruitment strategy alongside a streamlined donor management process.

Nestle Health Science