Case Study: DWK Unifies Three Brand Sites into One Global eCommerce Store with Supreme Optimization

DWK boosts revenue 49% with Supreme Optimization

DWK Life Sciences, a world leader in premium laboratory glass, faced a challenge with three separate brand websites that had sub-optimal navigation and architecture, negatively impacting customer experience and online sales. They engaged Supreme Optimization for eCommerce, web design, and SEO services to unify their online presence.

Supreme Optimization audited the sites, conducted customer interviews, and performed a competitive analysis before designing and building a new, SEO-focused global eCommerce store. The solution prioritized user experience with a streamlined checkout and improved product filtering. This resulted in a 49% increase in revenue, a 53% increase in sales leads, and a 73% increase in total traffic for DWK.

DWK