Case Study: Pernod Ricard elevates editorial content and employee engagement with Superside

Pernod Ricard creates 58-page editorial content and 50 personalized illustrations with Superside

Pernod Ricard North America faced the challenge of producing a high volume and wide variety of creative work, from internal communications to premium editorial publications, often under tight deadlines. Their internal teams needed more than just additional design capacity; they required a strategic creative partner to help shape ideas and solve complex problems. They turned to Superside for its creative services.

Superside became a seamless extension of Pernod Ricard's internal team, providing strategic support and high-quality execution. Key projects included transforming a simple trends report into a 58-page premium magazine and using a custom AI workflow to generate 50 personalized illustrations for a highly successful employee campaign. The partnership with Superside resulted in dramatically elevated creative quality, increased employee engagement, and a trusted collaboration that changed how the company approaches its creative work.

Pernod Ricard