Case Study: NimbleBit boosts player engagement and revenue with SuperScale’s Athlos

Using competition to drive player engagement using Athlos

NimbleBit, the developer of the popular mobile game Tiny Tower, sought to grow revenue and player retention by adding competitive live events and leaderboards without disrupting its classic single-player gameplay. Partnering with SuperScale, they utilized the Athlos competition tool to introduce this new dynamic for their highly engaged player base.

SuperScale seamlessly integrated the Athlos leaderboard system, which incentivized players with tasks like building floors and watching ads. This solution drove significant measurable improvements: a 14% overall increase in ad revenue, an 11% uplift in in-app purchase revenue, a 6% longer average session time, and an 8% improvement in day 7 player retention.

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