Case Study: NimbleBit boosts mobile game monetization with SuperScale's Lucky Wheel feature

Maximizing mobile game monetization with the Lucky Wheel feature

SuperScale partnered with NimbleBit to enhance monetization and player engagement across its established mobile game IP. The challenge was to find an effective way to boost revenue per user while minimizing development costs and effort for existing titles.

The solution was the strategic implementation of the successful Lucky Wheel feature, first in Tiny Tower and later in Pocket Planes. By reusing this proven mechanic, SuperScale minimized development time and leveraged the games' visual coherence. This integration resulted in a significant approximate 20% increase in Average Revenue Per Daily Active User (ARPDAU) for the games.

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