Case Study: Imperia Online achieves 3x higher ROAS for SIEGE: World War II with SuperScale

How we achieved 3x higher ROAS for ‘SIEGE World War II’

Imperia Online, a studio under the Stillfront Group, faced significant challenges with unprofitable user acquisition for their mobile game 'SIEGE: World War II'. With ineffective data tracking in the post-IDFA era and limited campaign optimization, they sought expertise from the vendor SuperScale to turn their performance around.

SuperScale implemented a comprehensive solution beginning with a data audit and the use of their SuperETL and SuperPlatform tools to establish accurate tracking and monitoring. This enabled them to leverage features like ROAS and LTV prediction to optimize campaigns across multiple ad networks. As a result, Imperia Online achieved a 3x higher ROAS, a 5x lower CPI, and realized breakeven for their UA campaigns within just three to four months, leading to sustainable and profitable growth.

Imperia Online

Cvetan Rusimov

Chief Executive Officer